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Showing posts from November, 2017

Ghost Banning and Dynamic Personalisation

So that is a bit of a title.  What’s that all about then?  Login journey’s, especially from a consumer identity and access management (CIAM) or digital identity perspective have become must more complex.  Fine grained authentication has started to take over the linear biometric and MFA (multi-factor-authentication) approaches, where multiple pieces of non-identity contextual data is augmented to the original identity, through powerful choice and matrix flows.

This augmentation process, helps to deliver two really powerful use cases.

Dynamic Personalisation
So what is personalisation referring to, in the CIAM login landscape?  CIAM projects are focused on bringing service providers, who are delivering the latest “killer app” / API / product (delete as applicable) to market as quickly as possible, considerably closer to their  user community, through one-click social registration, single data views and friction free login.  The bi-directional benefits of CIAM, are to deliver better sign…